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The Enforcement of Collective, Certification and Individual Trade Marks Identifying Geographical Indications in CJEU Case Law

e-Presentation by Benjamin Fontaine

This e-presentation is available in French as original language and in English (simultaneous interpretation).

Cette e-présentation est disponible en langue originale française et en interprétation simultanée en anglais. 


Foto: The Enforcement of Collective, Certification and Individual Trade Marks Identifying Geographical Indications in CJEU Case Law.


Year: 2016


After explaining the motivations of producers and companies to protect their signs composed of geographical names through both trade mark registration and filing of a designation of origin, the e-presentation provides a critical analysis of the various possibilities offered by EU trade mark law for the protection of geographical names through the registration of individual, collective or certification marks. It also gives details of the current EUIPO practice and its consequences in practice.

Marques collectives, de certifications ou individuelles identifiant les indications géographiques dans la jurisprudence récente de la CJUE


Après avoir expliqué les raisons pour lesquelles les producteurs ou les entreprises détenant des signes comportant des noms géographiques souhaitent protéger leurs indications géographiques par le droit des marques, la présentation offre une analyse critique des différentes possibilités offertes pour le  dépôt de marques via marque individuelle, marque collective ou de certification en donnant des précisions sur la pratique actuelle de l’EUIPO et sur ses conséquences dans la pratique.


Benjamin Fontaine joined EGYP in Paris 1999 and has been an intellectual property attorney and a Spanish-qualified lawyer in the Alicante office since 2003. He became a partner of EGYP in June 2014. He has a broad range of experience in trade marks, appellations of origin and domain name piracy. He currently chairs ECTA’s Geographical Indications Committee.
Nom et position de l’intervenant:

Benjamin Fontaine a rejoint le cabinet d’avocats EGYP à Paris en 1999 en tant qu’agent en propriété intellectuelle, puis à partir de 2003, en tant qu’avocat inscrit au barreau d’Alicante. Il est devenu associé d’EGYP en Juin 2014. Il a une vaste expérience du droit des marques, des appellations d'origine et de la piraterie des noms de domaine. Il préside actuellement le Comité des indications géographiques de l'ECTA.


  • Video presentation
  • Audio podcast version
  • Duration: 33 minutes
  • Links to all relevant sources of law
  • Access for 12 months after purchase
  • Includes standard version and certified version eligible for CPD points

Technical requirements

The e-presentation should work in any internet browser. If you encounter difficulties, please ensure that you have javascript enabled (go to www.whatismybrowser.com or ask your system administrator).

Filmed at ERA's conference The Protection of Geographical Indications in Trier, 21-22 April 2016


To obtain immediate access to this e-presentation, please pay by credit card. You can also pay by invoice (bank transfer) but access will only be granted when payment has been received. For multiple registrations, please click here.

Certified Version eligible for CPD points

This version requires you to view the full e-presentation and to take a short quiz at the end. A certificate can then be issued entitling you to CPD points in selected jurisdictions.

If you would like to claim a certificate please send your request to elearning@era.int.
Area of Law: Intellectual Property Law

Language: English

Article-no.: 216P61

Price: 20,00 EUR

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